![]() GBP), language variants (e.g., trashcan vs. You can do this by localizing pricing (e.g., USD vs. Hreflang tags are a signal, not a directive. It’s still best practice to localize the content of pages that use the same language within an hreflang cluster. They will try to show the correct version shown in search results, but it is not guaranteed. ![]() Hreflang tags help Google to understand the relationship between these pages. These two pages are almost identical, and thus, Google may see them as duplicate content and choose one version to index. Say that you have two versions of your page: one targeting UK readers with British English spellings, and one targeting US readers with American English spellings. Still, there’s one other reason why hreflang attributes are important: duplicate content. That in itself should be a compelling enough reason to implement hreflang where appropriate. However, they still recommend that you use it in their official documentation. If you’ve spent time translating your content into multiple languages, then you’ll want search engines to show the most appropriate version to their users.īoth Google and Yandex look at hreflang tags to help do this.īing says hreflang is a weak signal for them and that they mostly rely on the content-language HTML attribute, links, and who’s visiting your site to discern language. If we do the same in Spain, we see this version of the page: This helps them to serve the correct version to their users.įor example, if we Google “apple official website” in the US, this is the first result: If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. Why you should be careful redirecting usersīeginner’s guide to technical SEO What is hreflang?.How to semi-automate hreflang implementation.Here’s everything you’ll learn in this guide: Hreflang isn’t that complicated to understand, and you can automate it to a large extent. Feels as easy as a meta-tag, but it gets really hard quickly.- □ John □ February 19, 2018īut don’t let that put you off. TBH hreflang is one of the most complex aspects of SEO (if not the most complex one). Google’s John Mueller described hreflang as “one of the most complex aspects of SEO” because it gets “really hard quickly.” Hreflang is a simple HTML attribute, but it can be challenging to get to grips with. However, Packt Publishing cannot guarantee the accuracy of this information.If your website has content in multiple languages, then you must understand and use the hreflang attribute. In this post, we’ll cover everything from the basic concept, to implementation, to troubleshooting common issues. Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book. ![]() However, the information contained in this book is sold without warranty, either express or implied. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.Įvery effort has been made in the preparation of this book to ensure the accuracy of the information presented. Making changes to the configuration on the UI Drupal Rules How-toĪll rights reserved. Providing default rule configurations (Become an expert) ![]() Providing new variables for Actions (Become an expert) Providing new entity tokens (Become an expert)Įxecuting Rules programmatically (Become an expert) Providing new Events, Conditions, and Actions (Become an expert) Loading a list of objects into Rules using VBO (Should know) Subscribe to comments on a node using Rules and Flag (Should know)Īdding a taxonomy term to a node using Views Bulk Operations and Rules (Should know) Using PHP in Conditions and Actions (Should know) ![]() Sending notifications only if the user wants to receive themĬomponents – Reusing Rules, Conditions, and Actions (Must know) Sending notifications if someone comments on a node created by another user (Must know) Understanding the basics of Reaction Rules (Must know)ĭisplaying a message on the site (Must know) Support files, eBooks, discount offers and more ![]()
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